Real-estate developers are always looking for creative ways to “sweeten the deal” in an attempt to promote their projects, attract buyers and, ultimately, achieve sales.
But one developer in Delray Beach is offering something more elusive: tickets to the annual White House Correspondents’ Dinner this Saturday evening in Washington, D.C.
Senada Adzem, of the Senada Adzem Team at real-estate brokerage Douglas Elliman, who is handling the sales and marketing for The Metropolitan, announced April 25 that for each new contract signed by this Saturday, April 29, the buyer would receive one free ticket to the exclusive dinner. Tickets are only sold to members of the White House Correspondents’ Association and their organizations and are valued at $600, she says.
“I have access to some of the most exclusive events that a lot of people would like to attend,” says Adzem. “It’s something that a lot of the prospects do not have access to and are very excited about.”
Hasan Minhaj, a comedian and correspondent on Comedy Central’s “The Daily Show with Trevor Noah,” will provide the entertainment at this year’s dinner. Journalism icons Bob Woodward and Carl Bernstein will also speak and will present the 2017 journalism awards.
President Trump is planning to skip the event. He has announced plans to hold a rally in Pennsylvania that evening.
The Metropolitan is a new 48-unit condominium at 33 SE Third Ave. in Delray Beach. About 20 percent of the units have been sold since sales commenced in March. Current prices run from $475,000 to $1.2 million, and completion of the project is expected in the late summer of 2018.
Adzem says she sold a unit this week to a couple already interested in purchasing at the project. “This was just the cherry on the top,” she says.